Brand Manager, Marketing
Kohler Co.

Bristol, Pennsylvania

This job has expired.


Brand Manager, Marketing

Work Mode: Remote

Location:  Remote or Bristol, PA

Opportunity

Reporting directly to the GM - the Robern Brand Manager, Marketing will be responsible for the evolution of the Robern brand over the next 5 years.

The Robern Brand Manager will lead a team responsible for planning, implementing and managing marketing programs, campaigns and activities.  This include branding agencies, performance marketing agencies and communications associates.

This role has responsibility for overseeing all branding activities that surround the Robern customer, the luxury designer, architect and consumer.  This includes brand management, customer events and experiences, marketing assets and programs, market research, lead generation, and creative development.

This leader should have specific experience in leading digital, print, and other grassroot consumer marketing initiatives.  This leader will be ultimately accountable for building world-class marketing capabilities for a premium to luxury brand and improving the marketing investment ROI, with key deliverables that include co strategy, campaign management, marketing operations, public relations and KPI tracking.   

Specific Responsibilities

  • Develop the 5-year strategy for consumer marketing.
  • Develop and execute programs to drive growth, managing budget and resources (internally and agency partners).
  • Develop a deep understanding of the brand and product to develop strategies that meet both financial and brand-building goals.
  • Partner closely with Robern channel marketing & product marketing teams to launch products and drive omni-channel product sales.
  • Conduct measurement and analysis on the effectiveness and efficiency of existing marketing programs, applying insights to the evaluation of new opportunities. Be attuned to the competitive marketplace to ensure best-in-class programs and execution.
  • Manage creative development process.
  • Steward the customer journey by engaging current and future customers by thoughtfully crafting dialogue and experiences.
  • Drive awareness and loyalty with messaging through multiple online and offline channels.
  • Train and lead automation-focused marketing teams on execution.
  • Research and present trends and innovations for best-in-class customer experiences consistent with luxury brands.
  • Manage content calendar to coordinate initiatives across marketing channels (social, email, display advertising, catalog, print, etc.).
  • Identify and execute new partnerships, collaborations and other parties for channel extensions and creative content outlets. 
  • Lead team on building a strategy for world-class loyalty and/or membership program with a focus on individual customers and trade partners.
  • Manage and develop lead generation efforts, with a focus on strategy, content and conversion. Manage partners on execution and content, with a keen focus on performance.
  • Present analysis and recommendations to senior leadership and business partners.

Skills/Requirements

  • Bachelor's degree in Marketing or related field.
  • Eight to ten years of experience in a consumer products with dedicated experience in digital marketing, some of that time with a luxury brand.
  • Five years of experience with strategic planning and/or budgeting.
  • Knowledge of advanced marketing tools and systems preferred

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates' development to make that happen.  So, we offer ongoing investment in each individual's personal development and the opportunity to collaborate with others across functions and roles at Kohler.  

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.  We invite you to learn more about our culture and company at www.kohlercompany.com.

It is Kohler's policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or veteran status.  If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.  Kohler Co. is an equal opportunity/affirmative action employer.  

We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .


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