Communications & Marketing Strategist - Bozeman
Billings Clinic

Bozeman, Montana

This job has expired.


Position is responsible for the development and execution of Marketing and Public Relations communication strategy and tactics to support organizational development. Position partners closely with Billings Clinic Campus Marketing, Community Relations and Foundation staff, media, leadership, internal staff, and physicians to implement organizational business development and marketing strategies. Position coordinates the development of internal and external communications and community publications designed to develop public awareness and goodwill towards Billings Clinic Bozeman and affiliated organizations. Coordinates and responds to media requests and develops strategies and collateral materials to enhance the reputation of Billings Clinic Bozeman.

Essential Job Functions
Develops, monitors, generates, and implements promotional strategies and communicates information to support Billings Clinic Bozeman brand and identity standards, organizational marketing priorities, programs, services, accomplishments, and service line mission-related messages in all marketing and promotional mediums. Works collaboratively with physicians and members of the Bozeman Leadership Team, Senior Executive Team, and the Marketing Communications Department to develop, create and execute strategic organizational level communication planning and department specific public relations/promotion plans, including integrating social media tools as well as traditional advertising media. Assists the Bozeman Leadership and Senior Executive Team with strategic communications for the Billings Clinic Bozeman location. Utilizes consumer and physician market research to shape and develop appropriate and targeted communication tools in support of consumer and referring physician marketing objectives. Tracks and measures marketing outcomes including marketing activities, responses, digital analytics, and ROI. Works with leadership on strategic communication plans for new developments, initiatives, projects, and crises. Coordinates and sources communications efforts through internal and external channels and monitors and reports on effectiveness of communication modalities. Accountable for developing strategic planning for public relations activity, sourcing of public relations efforts, scheduling of media interviews and coordination of interviews with Billings Clinic Bozeman staff and physicians, hosting media conferences, and capturing of media stories and analysis across the Billings Clinic health system. Initiates and coordinates public relations opportunities providing patient condition reports, obtaining, and managing patient consent. Responsible for collection and storage of patient information release forms to ensure compliance with HIPAA. Develops and creates public relations materials designed to create and maintain a favorable public image for Billings Clinic Bozeman. Develops video concepts and over sees production from filming, editing for television and web. Manages and maintains database of media placements for Billings Clinic and other health care organizations. Creates and manages local, regional, and national media contact lists and coordinates work group from varying departments to source public relations opportunities. Prepares and distributes informational collateral including facts sheets, news releases, photographs, videos, webcasts, scripts, speeches, presentations, etc., to media representatives and other persons who may be interested in learning about Billings Clinic Bozeman services. Represents employer during community projects and at public, social or business gatherings. Coordinates and hosts tours and group visitors at Billings Clinic Bozeman. Responsible for building and maintaining strong working relationships with local, regional, statewide, and national media contacts. Promotes goodwill through planning of publicity efforts such as speeches, exhibits, tours and question/answer sessions and coordinates contacts for such opportunities. Serves as the Public Information Officer reporting on emergent or disaster situations, etc. under the emergency management protocols of Billings Clinic. Consults and coordinates with Billings Clinic Campus Marketing, Community Relations and Foundation departments on preparation of press releases, magazine articles, events, and other community-based activities to ensure consistency and connectivity between public relations opportunities and marketing objectives. Provides assistance with Senior Community Advisor and Community Relations efforts on event planning, including Groundbreaking Ceremonies, Ribbon Cuttings, Open Houses, Receptions, etc. Responsible for the structure of VIP tours. Prepares short and long-term plans to ensure adaption of identified strategies, evaluates implications of plans including analytics and performance. Monitors and reports tracking data demonstrating effectiveness of promotional efforts in support of Billings Clinic Bozeman Market strategy and service lines business development goals. Meets all mandatory organizational and departmental requirements. Identifies needs and sets goals for own growth and development; meets all mandatory organizational and departmental requirements. Performs other duties as assigned or needed to meet the needs of the department/organization.


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