Coordinator, Sponsorship
Interstate Battery System of America Inc

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At Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life. Join us!

Purpose of Job:

• The coordinator assists in leading the Marketing planning and activation to maximize the ROI impact of Interstate Batteries partnerships. This includes assistance in strategic planning and meeting support, marketing programming and advertising development, internal and external communications management, incentive/promotion programming, and partnership/relationship management.
• Assist Manager in planning and executing the most cost effective and valuable events; including but not limited to - sponsorship activation, incentive trips and trade shows that successfully meet the needs of IBSA departments, employees, customers, dealers, and distributors.
• Collaborate, communicate, and interact cross functionally with key stakeholders and customers including all levels of corporate management, internal colleagues, and distributors to maximize the effectiveness of events and program.

Job Description:

The coordinator assists the Manager with executing sponsorship strategies and initiatives that drive consumer and dealer awareness and affinity for the Interstate Batteries brand, to help achieve our Annual Operating Plan. The job entails leveraging functional marketing and events competence and excellence to support the marketing strategy/brand plan.

The coordinator understands the role of marketing and helps galvanize the cross-functional resources required to activate initiatives that deliver the annual plan. In this role, he/she works with direction from the Manager to execute key strategies and initiatives and act as the primary lead of certain programs.

The ideal candidate is a self-starter with ability to manage administration and logistics of numerous one-time as well as ongoing events and sponsorships. Able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings and weekends (to support race schedule).

The coordinator also should have a passion for and experience with sponsorships and event management, someone who provides outstanding customer service, is an enthusiastic professional who is comfortable speaking in public and is able to build relationships with internal and external customers.

Job Components:

Marketing Activation

• Assist in developing annual sponsorship marketing plan to activate the JGR sponsorship and suite of assets, including race event activation, social media strategies, team member, distributor and dealer communications calendars, key programs, PR, and racing and IB-branded merchandise. Provide strategic thinking, actionable insights, and marketing recommendations that contribute to this plan.
• Act as the primary lead of certain programs, delivering multiple projects with excellence under time-sensitive deadlines.
• Work closely with Digital, Dealer Experience and Account teams to provide brand and partner insight and direction on initiatives they develop.
• Review marketing elements to provide direction against Interstate brand guidelines.
• Leverage consumer and dealer insights, market/sales/innovation trends, and industry research to inform and support strategies.
• Develop formal and informal presentations as well as written proposals and creative briefs.
• Assist with managing and providing timely reporting of program budgets to leverage program and corporate objectives.

Event Planning, Activation and Production

• Assist Department Managers with research related to selecting event venues, arranging food and beverage, ordering supplies, securing equipment and signage, appropriate décor and to ensure all meet quality and Brand expectations.
• Create and revise room/venue layouts for each event.
• Propose new ideas to improve the event planning, activation, and implementation process.
• Serve as liaison with vendors on event-related matters.
• Work with media and public affairs team to coordinate press events and messaging is timed and released to effectively promote events
• Assist with managing on-site production and clean up for events as necessary.
• Prepare nametags, materials, notebooks, packages, gift bags, registration lists, seating cards, etc.
• Close out all events as required.
• Some travel may be required.

Event Administration

• Assist with preparing budgets and provide periodic progress reports to Manager for each event project, as well as assisting with monthly budget reporting, as well as other special projects.
• Keep track of event finances including check requests, invoicing, and reporting.
• Coordinate appointments and scheduling of events on the calendar.
• Act as the point of contact of smaller events as needed.
• Help to document activities prior to and during the events for internal and external communications.
• Handle confidential information appropriately

Qualifications:

• Bachelor's Degree from an accredited college or university; Marketing or Business (BBA) degree preferred. Significant work experience in marketing, activation or hospitality industry is a plus.
• Excellent communication skills: including writing, proof reading skills, and speaking. Excellent interpersonal skills both in person and by phone, with high professionalism. Fantastic customer service ethic and high expectations for quality.
• Leadership skills: Ability to galvanize and influence cross-functional teams to partner on projects.
• Drive for Results/Operating with Urgency: able to deliver multiple projects with excellence under time-sensitive deadlines. Strong project management skills and comfort dealing with ambiguity.
• Marketing skills: relevant experience developing creative consumer or B2B-oriented brand strategies and/or activations. Detail- oriented with comfort tracking and reporting budget and expenses.
• Creative Problem Solving: Ability to navigate challenges while establishing and attaining high standards.
• Communication and Analytical skills: strong analytical skills, demonstrated ability to leverage complex data, including customer research, to develop marketing recommendations.
• Teamwork: Team oriented attitude and approach, with ability to influence and collaborate across functions.
• Computer skills: Microsoft Office (Excel, PowerPoint, Word, Outlook). Proficient using the Web to conduct research, event administration, registration, and procurement as well as with the latest versions of Microsoft Outlook, Word, Excel, PowerPoint. Experience with Web communications, publishing, usability and/or social media is a plus.

Work Environment:

• Ability to occasionally lift and/or move 20+ lbs.
• Travel: 35%, including weekends.

Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.

Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Interstate Batteries expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sex, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Interstate Batteries' employees to perform their expected job duties is absolutely not tolerated.

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