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POSITION SUMMARY
Leads select company marketing initiatives, including enterprise-level strategies focused on building brand awareness, supporting sales, strengthening client advocacy and engaging associates. Develops and directs strategic marketing plans for business unit designed to propel annual business plans and help achieve sales goals. Serves on business unit leadership team and manages marketing pursuit team, directing workflow and engaging corporate marketing experts when needed. Manages marketing team members to help achieve corporate and market specific goals.
PRIMARY RESPONSIBILITIES
Market Planning
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