Director of Offering Management, Transportation Business Unit
National Instrument, Inc.

Lansing, Michigan


In order to accelerate achieving our Core Strategic Vision of being the leader in software-defined automated test and automated measurements systems, NI has evolved its operating model to align behind industry-oriented business units. These business units allow NI to be more in tune with customer needs and requirements, enabling the company to better serve customers and grow key areas of the business.

The Transportation Business Unit provides a strategic focus for key markets and customers within the Transportation industry to drive revenue growth. This Offering Management Leader is responsible for all aspects of the Production Test slice within the broader Transportation market. Through the direct and indirect oversight of teams, offering managers penetrate and expand NI's serviceable addressable market (SAM) by building and prioritizing business cases for new Production Test offerings (combination of hardware, software, services, and partner solutions) and working with customers, global R&D teams, and technology partners to develop complete solutions that deliver differentiated value to NI customers.

Key Responsibilities include:

  • Monitor key market trends and investment within the Production Test slice of the Transportation industry. Some of the trends could be around electrification, autonomous and connected vehicles.

  • Owns the complete offerings in the market and is accountable to deliver final results and updates

  • Understand all aspects of the Transportation Product Test slice of the market, including total addressable market (TAM) and serviceable addressable market (SAM) analysis (5-7 years outlooks)

  • Develop an end-to-end business plan for offerings(s) and drive cross-functional teams through execution

  • Build key external customer relationships and be an internal customer advocate to drive key decisions

  • Grow and develop offering management team through effective hiring, development, and engagement

  • Provide BU-level deliverables such as higher-level strategies, business updates, process and planning docs, and other delegated tasks from the GM


  • Key Performance indicators include:

  • Define clear strategic investment priorities

  • Achieve strong profitable growth

  • Build a customer-focused culture

  • Consistently recruits and retains top talent


  • Qualifications

    Strong viable candidates will meet the following qualifications:

  • 15+ years of working experience in product management, program management, and/or Global Sales


  • Deep understanding of the Transportation industry, including working with Tier 1 suppliers/customers


  • Experience in a global or multinational technology company with automotive offerings


  • Deep understanding of Transportation's customer's execution drivers (flow, timelines, challenges)


  • Proven ability to develop business cases and effectively lead cross-functional teams to execution


  • Proven ability to influence internally/externally (including market perceptions & cross-functional alignment)


  • Demonstrated P/L responsibility, or comparable business experience


  • Bachelor's degree in Electrical or Computer Engr, Computer Science, or other tech-related field required


  • MBA or master's degree in tech-related field preferred


  • Why NI?

    There are many reasons to consider joining a company. Key among them are the people, the ideas, and the technology. At NI, we believe in the power and potential of connecting the three to create a path to success.

    The people : We're looking for curious and creative problem solvers who value diversity and fresh perspectives, are bold and kind, and willing to take chances.

    The ideas : What did you want to be when you grew up? Did you want to program robots? Build flying cars? Leave the world better than you found it? At NI, we build on the big ideas of big dreamers to make their visions a reality.

    The technology : With our tailored, software-connected approach, we support our customers through all phases of the product development cycle. From 5G and medical innovations to autonomous driving and the future of space travel, we help our customers Engineer Ambitiously every day.

    We've long been globally recognized as a top employer. Our compensation and benefits are very competitive, as are our modern workspaces, career development and mobility opportunities, and a culture that fosters belonging and emphasizes community giving. We encourage our teammates to challenge the status quo and collaborate with one another to build innovative solutions.

    No matter your career path, we're here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster.

    Are you up for the challenge of helping shape humanity for the next 100 years? If so, let's get started, and let's Engineer Ambitiously together.

    NI is an equal opportunity and affirmative action employer, committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

    We are changing how we work by offering more flexibility. NI has decided to take a hybrid approach (working both on- and off-site) at an aggregate level. We know that different roles have different requirements, so we're embracing a full range of options.

    Please be advised that if President Biden's Executive Order 14042, Ensuring Adequate COVID Safety Protocols for Federal Contractors, is ultimately upheld after the legal process concludes, NI will comply with the Executive Order. Accordingly, if the Executive Order is upheld in its current form, NI will require all U.S. employees to be fully vaccinated against COVID-19 and present acceptable proof of vaccination upon hire as a condition of employment. NI will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19, a two-week period must have passed after receiving the second dose in a 2-dose COVID-19 vaccine series or after receiving a single-dose in a single dose COVID-19 vaccine.


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