Field Marketing Manager - South
Oldcastle

Job ID: 493832

Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer's signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials.

Job Summary

The Field Marketing Manager leads planning, development, and execution of market-specific strategy and tactics to drive the success of products, customer engagement and overall brand perception. Additionally, the Field Marketing Manager acts as a liaison between local sales teams and the broader, national marketing team.

• As a steward of the local business, the Field Marketing Manager propels key regional priorities and owns the planning, budgeting, coordination, and measurement of regional marketing efforts.
  

• Promotes the existing product offering and drives new product adoption in the market.
  
• Plays an integral role in developing marketing assets and sales literature alongside the design team - ensure required data is collected and proofing milestones are met.
  

• Locally promotes national partner programs to highlight the value of doing business with our brands. Schedules customer meetings in tandem with the local sales team to gather customer insights and feedback on programs.
  
• Work with Training Manager to ensure all customer engagement training opportunities are supported in market - working in partnership with local business units.
  

• Provide marketing and campaign planning guidance to key dealers and contractors in an effort to generate leads and increase sales of Belgard products through cooperative marketing.
  
• Ensure adherence of the Belgard brand standards in the market.
  
• Act as a marketing communications expert in providing best practice guidance to sales teams.
  

Requirements

• Bachelor's Degree in Marketing or Business or similar degree
  
• 3+ years of marketing or sales experience
  
• Experience in the building & construction industry is a plus, but not required
  
• Excellent communication skills - not only written and verbal, but able to effectively influence cross-functionally
  
• Adept in MS Office products, especially PowerPoint and Excel
  
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  
• Ability to travel up to 20-30%
  

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• A diverse and inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.

If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability--If you want to know more, please click on this link.

Date: Mar 27, 2024

Nearest Major Market: Charlotte
Job Segment: Construction, Outside Sales, Manager, Engineering, Sales, Management

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