Job Description
Role Summary
The Manager, Social Media ("Manager") will lead planning and execution of Shearman & Sterling's social media marketing and engagement initiatives. The manager is responsible for building a best-in-class social media program to promote the firm, its business units and practice areas across all key platforms and build visibility around the firm's capabilities, partners, accomplishments, wins and culture.
The manager will partner with the Chief Communications Officer and marketing team to create visionary brand storytelling that drives differentiated awareness and creates a strong emotional connection with internal and external audiences. The manager will focus on spearheading strategy, content creation, collaboration, best practices, and innovation, as well as oversee execution of social media globally to help grow social follower base and increase engagement across multiple channels.
The manager will translate the firm's culture, vision and brand and bring it to life through organic and paid social media, in support of marketing and strategic business objectives. The manager is responsible for creating a dynamic social media strategy and developing meaningful content that can be adapted to specific markets and multiple social media platforms. The manager will create programs for training and adoption of social media across the firm globally and build a network of ambassadors within the organization.
Key Responsibilities
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