Marketing Specialist
Eurofins

River Falls, Wisconsin


Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.

In over just 30 years, Eurofins has grown from one laboratory in Nantes, France to over 47,000 staff across a network of more than 900 independent companies in over 50 countries and operating more than 800 laboratories. Eurofins offers a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products, as well as providing innovative clinical diagnostic testing services, as one of the leading global emerging players in specialised clinical diagnostics testing.

In 2019, Eurofins generatedtotal revenues of EUR € 4.56 billion, and has been among the best performing stocks in Europe over the past 20 years.

Eurofins Central Analytical Laboratory offers analytical support and food safety consulting to a wide range of local, regional and international clients. ECAL's services include chemical analysis, inspection and sampling of food and commodities, such as grain and grain by-products and food safety consulting.

ECAL's analytical methods and personnel are certified, approved, or accredited by recognized organizations such as A2LA, AOCS, IOC, FOSFA and GAFTA. Additionally, ECAL has been certified by the Japanese Ministry of Health and Welfare.

Eurofins Central Analytical Laboratory, a nationally recognized laboratory, is searching for a Laboratory Department Manager in New Orleans, LA.

Job Description

Eurofins BioDiagnostics isseekinga talented Marketing Specialist to be responsible for developing marketing and communication plans designed to increase sales and market penetration, execute marketing initiatives within specified areas of responsibility and leverage social media to drive business reputation and employee engagement.

Essential Duties and Responsibilities:

• Drive effective marketing strategies that meet business needs and promote a positive business image by planning and implementing outstanding marketing programs that support sales and customer retention objectives.

• Collaborate with operational managers and key stakeholders across the organization identifying content that is appealing and informative to the industries that we serve, then translating the information into wide-reaching, material that will stimulate and influence our customers and prospects.

• Develop and execute online and offline marketing initiatives, including web, SEO/SEM, email, social media, live events, webinars and display advertising to drive client engagement and lead generation.

• Manage marketing efforts through agricultural publications, and coordinate digital, print, and other advertising to build brand recognition and for promotion of sales initiatives.

• Streamline marketing processes by refining existing processes, recommending process enhancements, implementing innovative marketing solutions, supporting organizational initiatives and applying industry best practices.

• Responsible for the creation of marketing content including, press releases, white papers, customer success stories, videos, presentations, and promotional materials.

• Manage social media channels for the business, and develop compelling social media content to drive business growth and enhance corporate reputation.

• Administer budgeted resources by anticipating expenditures, accurately forecasting resource needs/costs and properly accounting for expenses to meet requirements and achieve fiscal responsibility.

• Monitor performance of all marketing initiatives and provide summaries of all activities and outcomes.

Qualifications

Requirements:

  • A Bachelor's degree and 5+ years of experience in marketing, communications, journalism or advertising, or equivalent working experience.
  • Excellent communication and writing skills, including taking technical language and translating it into customer centric messaging.
  • High level of organizational and project management skills.
  • Ability to manage multiple projects or responsibilities concurrently and effectively; complete tasks attentively and thoroughly while using time and resources effectively.
  • Proficiency in website improvement and knowledge of Google analytics, SEO/SEM.
  • Capability to work independently while taking direction and reporting progress on objectives.
  • Understanding of the seed industry or agri-business is highly preferred.

Additional Information

Position is full-time, Monday - Friday 8:00am - 5:00pm.
  • Excellent full time benefits including comprehensive medical coverage, dental, and vision options
  • Life and disability insurance
  • 401(k) with company match
  • Paid vacation and holidays
Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.

Eurofins is aM/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.


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