Retail Marketing Manager
Zoetis

Role Description

At Zoetis, our purpose is to nurture our world and humankind by advancing care for animals. Zoetis discovers, develops, and manufactures vaccines, medicines, diagnostics and other technologies for pets, horses, and livestock. With a diverse and talented team supporting our customers all around the world, we've experienced 70+ years of success in animal health. We're currently building our Retail Marketing Team, focused on driving growth with partners such as Amazon, Chewy, Petco and more.

We're looking for a Retail Marketing Manager who will be responsible for defining our marketing strategy and executing customer specific campaigns across our portfolio. This position requires an action-oriented individual that can be both strategic and tactical. The candidate must have the ability to manage multiple projects while simultaneously driving cross-functional alignment and exceptional results.

PRIMARY RESPONSIBILITIES:

The candidate will be responsible for the following:

• Strategy & Campaign Execution. Create compelling strategies to build awareness of our brands, acquire new buyers, and drive loyalty amongst our key retail customers. Work collaboratively across teams to provide strategic guidance, recommend go-to-market plans, and execute marketing tactics with excellence. Develop our annual strategic plan, present quarterly reviews, and develop monthly metric reports for assessing performance to plan. Take an agile approach to planning and execution, allowing for tactical shifts as necessary to address market dynamics. The individual will manage our retail marketing spend judiciously and with precision, anticipating and measuring impacts to revenue and margin.
  
• Promotion Planning & Process. Create promotional strategies that drive growth and deliver high ROI. Develop strategic framework for promotions to guide decision making, planning, review/approval processes, and assessing incrementality. Report promo performance in a timely manner, leading with insights and implications for subsequent promos. Ensure all promotions and pricing programs are properly approved, documented, and maintained.

• Analytics & Insights. Leverage data and insights to drive retail marketing decision making. Includes performance reporting against financial targets, campaigns, buyer behavior, and more. Design and deploy a standardized performance measurement framework for reporting and sharing insights on a monthly and quarterly basis. The candidate will demonstrate strong analytical acumen, the ability to distill data into insights, and a strong attention to detail. Monitor consumer trends, competitive activity, and customer evolution across the retail landscape. Partner with market research to uncover consumer attitudes, behaviors, customer journeys, etc. to inform plans and programs.
  

• Partner for Growth. The position serves as the primary interface between our Retail Customers, Brand Marketers, and Account Managers. Develop and maintain strong collaborative relationships, ensuring mutual success. Demonstrate a drive for results, interpersonal savvy, and customer obsession with internal and external stakeholders. Develop and document marketing calendars, joint business plans, KPI framework, and more to drive productive meetings and continuous improvements. Candidate must have the ability to confidently manage external partners and internal stakeholders, encouraging collaboration while maintaining accountability

The candidate will demonstrate:

• An innate curiosity, and desire to find a better way of doing things
• Proficiency at problem solving and suggesting workable solutions for every problem
• Desire and ability to work within a strong team-oriented environment
• A drive to design and implement plans with accountability for results
• Proven ability to develop partnerships and collaborate across functions
• A strong work ethic that is proactive, collaborative, and highly organized
• Demonstrated balance of creative and analytical talent

DESIRED PERCEPTIONS

Once established in the position, the individual will be regarded by colleagues as someone who:

• Embodies and demonstrates Zoetis' Core Beliefs
• Consistently delivers results and value to the business
• Is innovative, resourceful, and optimistic
• Is pleasant to work with and elevates the team culture
• Accompanies every problem with a solution
• Is communicative and accountable
• Is willing to step up and lead
• Has a point-of-view and the confidence to express it
• Operates honestly, transparently, and with integrity
• Can persevere, meet challenges, and is willing to learn from mistakes

REQUIREMENTS

• 5+ years of marketing experience with a focus on retail/shopper marketing
• Bachelor's Degree in business, marketing, or a related field.
• MBA preferred
• Experience within a CPG, OTC, or animal health industry preferred
• Candidate must have experience developing and executing customer-focused business plans, with overall budget responsibility and a focus on retail pharmacy and ecommerce segments
• Proficiency in Microsoft applications (Excel, Powerpoint, etc.)
• 25% travel for customer and industry meetings

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

This job has expired.