Solution Architect, Awareness to Lead (Marketing)
National Instrument, Inc.

Austin, Texas


As our Solution Architect for Awareness to Lead (Marketing), you will be a key leader to own and drive the design of innovative technology solutions that deliver personalized omnichannel content and experiences to engage and inspire customers to act. You will design ways to meet business outcomes and customer needs by determining how to bring together and integrate the right end-to-end solution capabilities that span areas such as brand, audience management, segmentation, content and experience, lead and demand management, media management, marketing performance management.

As a Solution Architect, you will work with business partners, product management, architects, and product teams to recommend solution approaches that consider trade-offs, current and future state capabilities, enterprise standards, platform strategies, and technology trends. You will create architectural diagrams, proofs of concept, design options, and risk and feasibility assessments to guide the teams to forward looking solutions and the best approach to get there.

Let's Engineer Ambitiously together. At NI, we're a globally recognized top employer looking for problem solvers who value diversity and fresh perspectives. Our people are bold, kind, and willing to take chances. We build on the big ideas of those big dreamers to make their visions a reality from 5G and medical innovations to autonomous driving and the future of space travel. No matter your career path or dream, we're here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster. Are you up for the challenge of helping shape humanity for the next 100 years? Let's get started.

Required Skills & Qualifications

Well qualified candidates will have 8 years or more experience with the technical design of software-based solutions, communicating with business partners, product management, and developers, developing conceptual design artifacts, applying architectural principles, and understanding marketing business processes and strategy.

Here's what you can expect as a Solution Architect for Marketing:

  • Clarify what the business is trying to accomplish by taking fuzzy concepts and turning them into actionable solution architecture and framework recommendations

  • Drive solution workstreams and decompositions that meet needed future state capabilities

  • Design end-to-end integrated solutions that include the processes, platforms, data, and APIs needed to meet the business and customer outcomes

  • Organize and guide teams on standard approach to system design

  • Understand industry trends and the practical application of existing, new, and emerging technologies to enable new and evolving business capabilities.

  • Align with the data and technical architects to create a broad, comprehensive view of architecture and provide holistic approaches to solving business problems.


  • Candidates ideally would have direct or related experience with the following types of solutions:

  • Salesforce Sales Cloud (or similar CRM)

  • Salesforce Pardot (or similar MAP)

  • Salesforce Marketing Cloud

  • Customer Data and/or Data Management Platforms (CDP/DMP)

  • Adobe Experience Manager

  • Adobe Launch

  • ReST APIs and domain-driven design


  • NI does not petition for H-1B visas for this positon. Hybrid and remote option available.

    #LI-Remote
    #LI-MM1

    Why NI?

    There are many reasons to consider joining a company. Key among them are the people, the ideas, and the technology. At NI, we believe in the power and potential of connecting the three to create a path to success.

    The people : We're looking for curious and creative problem solvers who value diversity and fresh perspectives, are bold and kind, and willing to take chances.

    The ideas : What did you want to be when you grew up? Did you want to program robots? Build flying cars? Leave the world better than you found it? At NI, we build on the big ideas of big dreamers to make their visions a reality.

    The technology : With our tailored, software-connected approach, we support our customers through all phases of the product development cycle. From 5G and medical innovations to autonomous driving and the future of space travel, we help our customers Engineer Ambitiously every day.

    We've long been globally recognized as a top employer. Our compensation and benefits are very competitive, as are our modern workspaces, career development and mobility opportunities, and a culture that fosters belonging and emphasizes community giving. We encourage our teammates to challenge the status quo and collaborate with one another to build innovative solutions.

    No matter your career path, we're here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster.

    Are you up for the challenge of helping shape humanity for the next 100 years? If so, let's get started, and let's Engineer Ambitiously together.

    NI is an equal opportunity and affirmative action employer, committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

    We are changing how we work by offering more flexibility. NI has decided to take a hybrid approach (working both on- and off-site) at an aggregate level. We know that different roles have different requirements, so we're embracing a full range of options.

    Please be advised that if President Biden's Executive Order 14042, Ensuring Adequate COVID Safety Protocols for Federal Contractors, is ultimately upheld after the legal process concludes, NI will comply with the Executive Order. Accordingly, if the Executive Order is upheld in its current form, NI will require all U.S. employees to be fully vaccinated against COVID-19 and present acceptable proof of vaccination upon hire as a condition of employment. NI will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19, a two-week period must have passed after receiving the second dose in a 2-dose COVID-19 vaccine series or after receiving a single-dose in a single dose COVID-19 vaccine.


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